Commercial Due Diligence Services:

Expert Interviews

Outman Consulting delivers discreet, high-quality expert interviews to support CDD and wider strategic research with full end-to-end project management, scheduling, honoraria handling, and clear, decision-ready outputs for your team.

We recruit and engage hard-to-reach industry participants across multiple geographies – including operators, channel partners, customers and former executives – to validate market assumptions and uncover real-world dynamics.

Customer & Channel Validation

Structured customer and channel validation to confirm real-world demand, buying criteria and route-to-market viability. Through targeted outreach to customers, distributors, resellers and industry stakeholders, we test value propositions, pricing sensitivity, switching barriers and sales-cycle dynamics.

Our evidence-based findings help clients validate the revenue thesis, identify go-to-market risks early and pinpoint practical levers for growth post-deal.

Market Sizing & Forecasting

Robust market sizing and forecasting to support investment decisions with clear, defensible numbers. We build bottom-up and top-down models that quantify TAM/SAM/SOM, segment growth drivers, adoption constraints and competitive share dynamics across geographies and customer types. By triangulating secondary sources with primary inputs from expert interviews and market participants, we provide realistic scenarios and assumptions that stress-test the upside case and improve confidence in the investment narrative.

Expert Interviews

Our process combines rigorous screening, tailored discussion guides and rapid synthesis, providing clients with evidence-based insight they can use to sharpen investment theses, stress-test strategies and accelerate decision-making.

Expert Recruitment

We identify and recruit carefully selected industry experts aligned with the client’s precise brief and hypotheses. Drawing on our global network and multilingual capabilities, we source decision-makers, operators, distributors, channel partners, former executives, technical specialists, and end users across relevant geographies.

Each expert is screened against predefined criteria to ensure relevance, depth of experience, and independence. We manage the full outreach process, including qualification calls, availability coordination, scheduling, and confidentiality agreements. Where honoraria are required, we administer and process participant payments directly, ensuring a smooth and compliant engagement process for both client and expert.

Our boutique model allows us to adapt recruitment scope and profile requirements as the project evolves, enabling targeted follow-ups or additional expert waves when needed.

Interview Process

We structure interviews around your key questions, commercial hypotheses, and decision framework. Prior to each call, we prepare tailored discussion guides that balance structure with flexibility, ensuring conversations remain focused while allowing for valuable tangents and unexpected insight.

Our analysts conduct in-depth, consultancy-level interviews that go beyond surface-level commentary. We probe for quantitative inputs, operational detail, customer behaviour, pricing dynamics, competitive positioning, channel economics, and forward-looking expectations. Where relevant, we test assumptions directly and challenge inconsistencies to ensure robustness.

Interviews can be exploratory, comparative, or highly structured depending on your objectives. We also adapt tone and depth according to the seniority and functional background of each expert.

Validation and Transcript

Insight is only valuable when it is structured and validated. After each interview, we synthesise findings into clear, actionable outputs aligned with your project framework.

We triangulate insights across multiple experts to identify consensus themes, outliers, and areas of divergence. Where quantitative inputs are provided, we cross-check figures and contextualise ranges to avoid over-reliance on single data points.

Deliverables can include structured executive summaries, thematic matrices, comparative tables, and full verbatim transcripts where required. Transcripts are cleaned and formatted for clarity, allowing seamless integration into investment memos, board presentations, or strategy documents.

Our approach ensures that expert interviews move beyond anecdotal evidence and become a defensible, evidence-based component of your broader analysis.

Customer & Channel Validation

Supply Chain Research

We map and validate the supply chain behind your market, from upstream component and manufacturing dynamics through to logistics, procurement, and local availability. By speaking with relevant stakeholders across the ecosystem, we assess cost drivers, capacity constraints, lead times, dependencies, and potential points of disruption. This helps clients pressure-test feasibility, understand margin structure, and identify operational risks early.

Channel and Route to Market

We analyse how products and services reach customers in practice, and which routes to market are most effective by segment and geography. We engage with distributors, resellers, integrators, retailers, marketplaces, and key intermediaries to understand channel economics, partner selection criteria, incentive structures, and competitive intensity. The outcome is a clear view of the best channel strategy, the most credible partner types, and the practical steps required to build or scale distribution.

Customer Validation

We validate demand by engaging directly with customers and end users to test purchasing behaviour, decision-making processes, and willingness to adopt or switch. Through structured interviews and targeted validation programmes, we assess pain points, value perception, buying criteria, budget ownership, and price sensitivity. Findings are synthesised into clear, evidence-backed outputs that de-risk go-to-market decisions and strengthen commercial cases for CDD and strategic planning.

Clients of Our CDD Practice Include: